Privacy Policy
Last updated: May 30, 2026
Overview
GridWise Audit ("we," "us," or "our") operates the website GridWiseAudit.com. This privacy policy explains what information we collect, how we use it, and your choices regarding your data.
We are committed to keeping our data practices simple and transparent. GridWise Audit is a free comparison tool — we do not sell electricity, collect payment information, or require user accounts.
Information We Collect
Information You Don't Provide
GridWise Audit does not require registration, login, or any personal information to use. You can compare every electricity plan in Texas without providing your name, email, address, or any other identifying information.
Automatically Collected Data
Like most websites, our servers and analytics tools automatically collect certain technical information when you visit, including:
- •IP address
- •Browser type and version
- •Device type (desktop, mobile, tablet)
- •Pages visited and time spent
- •Referring URL (how you found us)
This information is used in aggregate to understand traffic patterns and improve the site. It is not used to identify individual visitors.
Favorites (Local Storage)
When you mark a plan as a favorite, that preference is stored locally in your browser using localStorage. This data never leaves your device and is not transmitted to our servers.
Cookies & Third-Party Services
Analytics
We use Vercel Analytics to measure site performance and visitor trends. Vercel Analytics is privacy-focused and does not use cookies or collect personally identifiable information.
Google AdSense & Advertising
GridWise Audit is a free, ad-supported website. We use Google AdSense to display advertisements on our pages. Google AdSense uses cookies (including the DoubleClick cookie) and similar technologies to serve ads based on your prior visits to this site and other websites. Google may collect and use data about your browsing activity to personalize the ads you see.
You can opt out of personalized advertising by visiting Google's Ads Settings or by visiting the Digital Advertising Alliance's opt-out page.
For more information on how Google uses your data, please review Google's Privacy & Terms.
Cookies We Use
| Cookie | Purpose | Set By |
|---|---|---|
| __gads, __gpi | Ad serving and frequency capping | Google AdSense |
| IDE, DSID | Ad personalization and conversion tracking | Google (DoubleClick) |
| _ga, _gid | Analytics (if enabled) | Google Analytics |
External Links
Our site contains links to electricity provider websites (sign-up links, EFL documents). Once you leave GridWise Audit, you are subject to that provider's privacy policy. We are not responsible for the privacy practices of third-party sites.
Data Sharing
We do not sell, rent, or share personal information with third parties for marketing purposes. We may share aggregate, non-identifying analytics data (e.g., "40% of visitors compared Oncor plans") to improve our service.
Data Retention
Server logs containing automatically collected data are retained for up to 90 days and then deleted. Rate snapshot data (aggregate market pricing, no personal data) is retained indefinitely for historical trend analysis.
Children's Privacy
GridWise Audit is not directed to children under 13. We do not knowingly collect information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.
Your Choices
Browser settings: You can configure your browser to block cookies or clear localStorage at any time.
Ad personalization: You can opt out of personalized advertising through Google's Ads Settings or through the Digital Advertising Alliance's opt-out page.
Do Not Track: We respect Do Not Track browser signals.
Changes to This Policy
We may update this privacy policy from time to time. Material changes will be reflected in the "Last updated" date at the top of this page. Continued use of the site after changes constitutes acceptance of the updated policy.
Contact
For privacy-related questions or requests, email us at hello@watttrimaudit.com with "Privacy" in the subject line.