About GridWise Audit
Restoring Transparency to the Texas Energy Market
GridWise was founded with a singular, consumer-first mission: to simplify the complex world of deregulated retail electricity in Texas. While the Power to Choose initiative intended to drive competitive savings for consumers, it unintentionally birthed an ecosystem heavily laden with confusing price tiers, deceptive marketing, and hidden structural costs. For the average Texan, selecting a plan isn't a straightforward comparison — it's an ongoing exercise in dodging hidden administrative fees and minimum usage traps.
Our platform operates entirely on data transparency. Unlike generic comparison widgets that simply sort plans by unrepresentative headline rates, the GridWise calculation engine actively scans the underlying Electricity Facts Labels (EFLs). We analyze actual mathematical usage curves to project a consumer's true out-of-pocket costs at distinct consumption intervals (500 kWh, 1,000 kWh, and 2,000 kWh). Furthermore, our platform stands on consumer guardrails, automatically warning users with visual flags on predatory early termination terms or excessive cumulative monthly administrative fees.
True Math Calculations
We analyze full consumption profiles, not just static 1,000 kWh marketing shortcuts.
Consumer Guardrails
Automatic system flags catch termination penalties or monthly additions breaking the $150 threshold.
We believe that an educated energy consumer is an empowered one. Beyond building interactive data models, we are dedicated to generating deep, regulatory-grounded research. Our team continuously publishes independent analyses covering state utility decisions, deregulation updates, and billing best practices. To learn more about navigating your energy rights, exploring market shifts, or decrypting fine-print charges, visit our Electricity Guides and Market Insights.
GridWise Audit is an independent electricity plan comparison platform built for Texas consumers. We are not a broker. We do not sell electricity. We do not earn commissions from providers.
What We Do
Texas has a deregulated electricity market with over 100 licensed Retail Electric Providers (REPs) offering hundreds of plans at any given time. That competition should benefit consumers — but the sheer volume of options, combined with creative pricing structures, makes it nearly impossible to compare plans accurately without specialized tools.
GridWise Audit solves this by pulling plan data directly from official public sources, normalizing the pricing structures, and presenting every available option in a single, searchable, sortable interface. We show the rates as published in each plan's Electricity Facts Label (EFL) — the legally mandated disclosure document that every provider must file.
How We're Different
We include every REP licensed to operate in Texas — not a curated subset of partners.
We do not earn referral fees or commissions from any provider. Plan rankings are based purely on published rates.
We flag minimum usage charges, high cancellation fees, time-of-use pricing, and other gotchas that make plans look cheaper than they are.
Plan availability and pricing change frequently. Our data refreshes daily to reflect the current market.
Our Coverage
GridWise Audit covers all five Transmission and Distribution Utility (TDU) service territories in the deregulated areas of Texas:
- •Centerpoint Energy — Greater Houston area
- •Oncor Electric — Dallas-Fort Worth metroplex
- •AEP Texas Central — Corpus Christi, McAllen, Laredo
- •AEP Texas North — Abilene, West Texas
- •Texas-New Mexico Power — Parts of DFW suburbs
These five TDUs serve the deregulated portions of the Texas electricity market. Areas served by municipal utilities or electric cooperatives operate under different regulations and are not included in our comparison tool.
Market Data & Trends
Beyond plan comparison, GridWise Audit tracks retail electricity rates across all five TDU areas daily and maintains historical wholesale pricing data from ERCOT (the Electric Reliability Council of Texas). This data powers our Rate Trends charts, giving consumers visibility into how electricity prices move over time — information that was previously accessible only to industry insiders.
Revenue Model
GridWise Audit is a free tool supported by advertising. We display ads alongside our comparison tools and educational content. We do not accept sponsored placements in plan rankings, and advertising revenue has no influence on how plans are sorted, filtered, or displayed.
Need a Personalized Analysis?
GridWise Audit shows every plan available in your area. For a personalized analysis based on your actual Smart Meter usage data, including savings calculations and plan recommendations tailored to your consumption pattern, visit our sister platform WattTrim.
Visit WattTrim →