Direct Energy vs Think Energy: Texas Electricity Head-to-Head
Direct Energy offers 48 plans starting at 13.1c/kWh while Think Energy has 14 plans from 10.2c/kWh across all 6 Texas TDU service areas. Here is how their rates, terms, renewable options, and fees compare.
Rate Curve Comparison
Lowest average rate across all usage levels (10.3c/kWh vs 12.5c/kWh). Consistent pricing regardless of how much electricity you use.
Shows the best available all-in rate from each provider at 500, 1,000, and 2,000 kWh usage levels. The best plan may differ at each tier.
Best Plan Per Term Length
Plan Type Breakdown
Direct Energy
Think Energy
Cancellation Fee Comparison
Direct Energy
Think Energy
Renewable Energy Deep Dive
Direct Energy
Think Energy
Full Plan Tables
Direct Energy (0 plans)
No plans available in this service area.
Think Energy (0 plans)
No plans available in this service area.
Which Provider Fits You Better?
Looking for the Lowest Rate?
Better fit: Think Energy
Think Energy has the lower advertised rate at 10.2c/kWh (1,000 kWh usage), compared to 13.1c/kWh.
Want a Long-Term Price Lock?
Better fit: Think Energy
Think Energy has the better option for locking in a rate on a 24-month contract.
Going Green?
Better fit: Think Energy
Think Energy offers more 100% renewable plans (12 vs 0).
Need Flexibility?
Better fit: Think Energy
Think Energy has more flexible cancellation terms, including short-term or lower-commitment plans.
Frequently Asked Questions
Is Direct Energy cheaper than Think Energy?
Based on current plan data, Think Energy has the lower advertised rate, offering plans starting at 10.2c/kWh compared to 13.1c/kWh from the other provider at 1,000 kWh of usage. Your actual cost depends on your usage pattern and the specific plan you choose.
Does Direct Energy offer renewable energy plans compared to Think Energy?
Direct Energy offers 0 plans (0% of its lineup) at 100% renewable energy, while Think Energy offers 12 plans (86% of its lineup).
What are the cancellation fees for Direct Energy vs Think Energy?
Direct Energy charges $75 - $295 (mixed fee types) on its tracked plans, while Think Energy charges $200 flat on its tracked plans. Always review the Electricity Facts Label (EFL) for the exact fee structure before enrolling.
Which provider has more plan options in Texas, Direct Energy or Think Energy?
Direct Energy currently offers more plan options across the Texas TDU areas we track, with 48 plans compared to 14.
Can I switch from Direct Energy to Think Energy?
Yes. Texas is a deregulated electricity market, so you can switch retail electric providers at any time. If you are still under contract with your current provider, check for an early termination fee before switching. New service with either provider typically starts within 1 to 5 business days of enrollment.