Direct Energy vs Think Energy: Texas Electricity Head-to-Head
Direct Energy offers 33 plans starting at 14.8c/kWh while Think Energy has 21 plans from 12.0c/kWh across all 6 Texas TDU service areas. Here is how their rates, terms, renewable options, and fees compare.
Rate Curve Comparison
Lowest average rate across all usage levels (12.0c/kWh vs 14.1c/kWh). Consistent pricing regardless of how much electricity you use.
Shows the best available all-in rate from each provider at 500, 1,000, and 2,000 kWh usage levels. The best plan may differ at each tier.
Best Plan Per Term Length
| Term | Direct Energy Best Plan | Rate | Fee | Think Energy Best Plan | Rate | Fee | Winner |
|---|---|---|---|---|---|---|---|
| 12 Month | Autopay Texas 12EFL | 14.8c | $150 flat | Think Clean 12 with Smart Thermostat ConnectedEFL | 12.0c | $200 flat | Think Energy |
| 24 Month | Autopay Texas 24EFL | 15.3c | $295 flat | Think Clean 24 with Smart Thermostat ConnectedEFL | 12.7c | $200 flat | Think Energy |
| 36 Month | Autopay Texas 36EFL | 15.5c | $395 flat | N/A | N/A | N/A | Direct Energy |
Plan Type Breakdown
Direct Energy
Think Energy
Cancellation Fee Comparison
Direct Energy
Think Energy
Renewable Energy Deep Dive
Direct Energy
Think Energy
Full Plan Tables
Which Provider Fits You Better?
Looking for the Lowest Rate?
Better fit: Think Energy
Think Energy has the lower advertised rate at 12.0c/kWh (1,000 kWh usage), compared to 14.8c/kWh.
Want a Long-Term Price Lock?
Better fit: Think Energy
Think Energy has the better option for locking in a rate on a 24-month contract.
Going Green?
Better fit: Think Energy
Think Energy offers more 100% renewable plans (21 vs 0).
These rates are based on 1,000 kWh average usage. Your actual savings depend on YOUR usage pattern.
WattTrim analyzes your real Smart Meter data to find the plan that saves you the most - across all providers, not just these two.
Always Free
Trim My BillFrequently Asked Questions
Is Direct Energy cheaper than Think Energy?
Based on current plan data, Think Energy has the lower advertised rate, offering plans starting at 12.0c/kWh compared to 14.8c/kWh from the other provider at 1,000 kWh of usage. Your actual cost depends on your usage pattern and the specific plan you choose.
Does Direct Energy offer renewable energy plans compared to Think Energy?
Direct Energy offers 0 plans (0% of its lineup) at 100% renewable energy, while Think Energy offers 21 plans (100% of its lineup).
What are the cancellation fees for Direct Energy vs Think Energy?
Direct Energy charges $150 - $395 (mixed fee types) on its tracked plans, while Think Energy charges $200 flat on its tracked plans. Always review the Electricity Facts Label (EFL) for the exact fee structure before enrolling.
Which provider has more plan options in Texas, Direct Energy or Think Energy?
Direct Energy currently offers more plan options across the Texas TDU areas we track, with 33 plans compared to 21.
Can I switch from Direct Energy to Think Energy?
Yes. Texas is a deregulated electricity market, so you can switch retail electric providers at any time. If you are still under contract with your current provider, check for an early termination fee before switching. New service with either provider typically starts within 1 to 5 business days of enrollment.