Direct Energy vs SmartEnergy: Texas Electricity Head-to-Head
Direct Energy offers 48 plans starting at 13.1c/kWh while SmartEnergy has 20 plans from 9.5c/kWh across all 6 Texas TDU service areas. Here is how their rates, terms, renewable options, and fees compare.
Rate Curve Comparison
Lowest average rate across all usage levels (9.7c/kWh vs 12.5c/kWh). Consistent pricing regardless of how much electricity you use.
Shows the best available all-in rate from each provider at 500, 1,000, and 2,000 kWh usage levels. The best plan may differ at each tier.
Best Plan Per Term Length
| Term | Direct Energy Best Plan | Rate | Fee | SmartEnergy Best Plan | Rate | Fee | Winner |
|---|---|---|---|---|---|---|---|
| 6 Month | N/A | N/A | N/A | SmartGreen 3EFL | 9.5c | None | SmartEnergy |
| 12 Month | Autopay Texas 8EFL | 13.1c | $75 flat | SmartGreen 9 $200 Bill CreditEFL | 11.6c | $20/mo remaining | SmartEnergy |
| 24 Month | Autopay Texas 13EFL | 13.8c | $150 flat | SmartGreen 24 $200 Bill CreditEFL | 12.9c | $20/mo remaining | SmartEnergy |
Plan Type Breakdown
Direct Energy
SmartEnergy
Cancellation Fee Comparison
Direct Energy
SmartEnergy
Renewable Energy Deep Dive
Direct Energy
SmartEnergy
Full Plan Tables
Direct Energy (0 plans)
No plans available in this service area.
SmartEnergy (0 plans)
No plans available in this service area.
Which Provider Fits You Better?
Looking for the Lowest Rate?
Better fit: SmartEnergy
SmartEnergy has the lower advertised rate at 9.5c/kWh (1,000 kWh usage), compared to 13.1c/kWh.
Want a Long-Term Price Lock?
Better fit: SmartEnergy
SmartEnergy has the better option for locking in a rate on a 24-month contract.
Going Green?
Better fit: SmartEnergy
SmartEnergy offers more 100% renewable plans (20 vs 0).
Need Flexibility?
Better fit: SmartEnergy
SmartEnergy uses a per-month cancellation structure, so your fee decreases over time - making it easier to switch later.
Frequently Asked Questions
Is Direct Energy cheaper than SmartEnergy?
Based on current plan data, SmartEnergy has the lower advertised rate, offering plans starting at 9.5c/kWh compared to 13.1c/kWh from the other provider at 1,000 kWh of usage. Your actual cost depends on your usage pattern and the specific plan you choose.
Does Direct Energy offer renewable energy plans compared to SmartEnergy?
Direct Energy offers 0 plans (0% of its lineup) at 100% renewable energy, while SmartEnergy offers 20 plans (100% of its lineup).
What are the cancellation fees for Direct Energy vs SmartEnergy?
Direct Energy charges $75 - $295 (mixed fee types) on its tracked plans, while SmartEnergy charges $20 - $20 (mixed fee types) on its tracked plans. Always review the Electricity Facts Label (EFL) for the exact fee structure before enrolling.
Which provider has more plan options in Texas, Direct Energy or SmartEnergy?
Direct Energy currently offers more plan options across the Texas TDU areas we track, with 48 plans compared to 20.
Can I switch from Direct Energy to SmartEnergy?
Yes. Texas is a deregulated electricity market, so you can switch retail electric providers at any time. If you are still under contract with your current provider, check for an early termination fee before switching. New service with either provider typically starts within 1 to 5 business days of enrollment.