Home>Head to Head>Direct Energy vs Rhythm
Back to All ProvidersRates last checked: October 22, 2026
Direct Energy
vs
Rhythm

Direct Energy vs Rhythm: Texas Electricity Head-to-Head

Direct Energy offers 36 plans starting at 13.3c/kWh while Rhythm has 62 plans from 7.2c/kWh across all 6 Texas TDU service areas. Here is how their rates, terms, renewable options, and fees compare.

Direct Energy
Rhythm
36
Total Plans
62
13.3c
Lowest Rate
at 1,000 kWh
7.2c
16.1c
Average Rate
at 1,000 kWh
13.5c
5.7c
Rate Spread
max minus min
18.5c
12-36 mo
Term Range
3-36 mo
0 (0%)
100% Renewable
plan count
60 (97%)
2
Solar Buyback Plans
2
0
Time-of-Use Plans
2
0
Prepaid Plans
0
$150 - $395 (mixed fee types)
Cancellation Fee
$20 - $480 (mixed fee types)
6 of 6
Service Areas
of 6 TDUs
5 of 6

Rate Curve Comparison

Direct Energy RhythmBest available rate at each usage level
6c8c10c12c14c500 kWh1,000 kWh2,000 kWhMonthly Usage11.9c13.3c12.9c9.6c7.2c9.8c
Rate Curve Winner: Rhythm

Lowest average rate across all usage levels (8.9c/kWh vs 12.7c/kWh). Consistent pricing regardless of how much electricity you use.

Shows the best available all-in rate from each provider at 500, 1,000, and 2,000 kWh usage levels. The best plan may differ at each tier.

Best Plan Per Term Length

TermDirect Energy Best PlanRateFeeRhythm Best PlanRateFeeWinner
6 MonthN/AN/AN/ADigital Choice 3EFL9.7c$20/mo remainingRhythm
12 MonthAutopay Texas 12EFL13.3c$150 flatRhythm Max Saver 12EFL7.2c$240 flatRhythm
24 MonthAutopay Texas 24EFL13.6c$295 flatRhythm Max Saver 24EFL7.5c$480 flatRhythm
36 MonthAutopay Texas 36EFL14.1c$395 flatDigital Choice 36EFL12.8c$20/mo remainingRhythm

Plan Type Breakdown

Direct Energy

Fixed Rate36 plans (13.3c - 19.0c)
Variable Rate0 plans
Time-of-Use0 plans
Prepaid0 plans
100% Renewable0 plans

Rhythm

Fixed Rate62 plans (7.2c - 25.7c)
Variable Rate0 plans
Time-of-Use2 plans
Prepaid0 plans
100% Renewable60 plans (avg 13.1c)

Cancellation Fee Comparison

Direct Energy

Flat Fee Plans36 plans
Per-Month-Remaining Plans0 plans
Average Fee$235.14
No-Fee Plans0 plans (0%)
Fee Range$150 - $395 (mixed fee types)

Rhythm

Flat Fee Plans35 plans
Per-Month-Remaining Plans27 plans
Average Fee$202.26
No-Fee Plans0 plans (0%)
Fee Range$20 - $480 (mixed fee types)

Renewable Energy Deep Dive

Direct Energy

100% Renewable Plans0 plans (0%)
Partial / Non-Renewable36 plans
Avg Renewable RateN/A
Avg Overall Rate16.1c
Green PremiumN/A

Rhythm

100% Renewable Plans60 plans (97%)
Partial / Non-Renewable2 plans
Avg Renewable Rate13.1c
Avg Overall Rate13.5c
Green Premium-0.4c

Full Plan Tables

or

Direct Energy (0 plans)

No plans available in this service area.

Rhythm (0 plans)

No plans available in this service area.

Which Provider Fits You Better?

Looking for the Lowest Rate?

Better fit: Rhythm

Rhythm has the lower advertised rate at 7.2c/kWh (1,000 kWh usage), compared to 13.3c/kWh.

Want a Long-Term Price Lock?

Better fit: Rhythm

Rhythm has the better option for locking in a rate on a 24-month or longer contract.

Going Green?

Better fit: Rhythm

Rhythm offers more 100% renewable plans (60 vs 0).

Need Flexibility?

Better fit: Rhythm

Rhythm uses a per-month cancellation structure, so your fee decreases over time - making it easier to switch later.

These rates are based on 1,000 kWh average usage. Your actual savings depend on YOUR usage pattern.

WattTrim analyzes your real Smart Meter data to find the plan that saves you the most - across all providers, not just these two.

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Trim My Bill

Frequently Asked Questions

Is Direct Energy cheaper than Rhythm?

Based on current plan data, Rhythm has the lower advertised rate, offering plans starting at 7.2c/kWh compared to 13.3c/kWh from the other provider at 1,000 kWh of usage. Your actual cost depends on your usage pattern and the specific plan you choose.

Does Direct Energy offer renewable energy plans compared to Rhythm?

Direct Energy offers 0 plans (0% of its lineup) at 100% renewable energy, while Rhythm offers 60 plans (97% of its lineup).

What are the cancellation fees for Direct Energy vs Rhythm?

Direct Energy charges $150 - $395 (mixed fee types) on its tracked plans, while Rhythm charges $20 - $480 (mixed fee types) on its tracked plans. Always review the Electricity Facts Label (EFL) for the exact fee structure before enrolling.

Which provider has more plan options in Texas, Direct Energy or Rhythm?

Rhythm currently offers more plan options across the Texas TDU areas we track, with 62 plans compared to 36.

Can I switch from Direct Energy to Rhythm?

Yes. Texas is a deregulated electricity market, so you can switch retail electric providers at any time. If you are still under contract with your current provider, check for an early termination fee before switching. New service with either provider typically starts within 1 to 5 business days of enrollment.