Direct Energy vs Rhythm: Texas Electricity Head-to-Head
Direct Energy offers 43 plans starting at 14.4c/kWh while Rhythm has 60 plans from 6.8c/kWh across all 6 Texas TDU service areas. Here is how their rates, terms, renewable options, and fees compare.
Rate Curve Comparison
Lowest average rate across all usage levels (8.8c/kWh vs 14.0c/kWh). Consistent pricing regardless of how much electricity you use.
Shows the best available all-in rate from each provider at 500, 1,000, and 2,000 kWh usage levels. The best plan may differ at each tier.
Best Plan Per Term Length
| Term | Direct Energy Best Plan | Rate | Fee | Rhythm Best Plan | Rate | Fee | Winner |
|---|---|---|---|---|---|---|---|
| 12 Month | Live Brighter Lite 12EFL | 14.4c | $150 flat | Rhythm Max Saver 12EFL | 6.8c | $240 flat | Rhythm |
| 24 Month | Autopay Texas 24EFL | 15.3c | $295 flat | Rhythm Max Saver 24EFL | 7.2c | $20/mo remaining | Rhythm |
| 36 Month | Autopay Texas 36EFL | 15.5c | $395 flat | Digital Choice 36EFL | 12.6c | $20/mo remaining | Rhythm |
Plan Type Breakdown
Direct Energy
Rhythm
Cancellation Fee Comparison
Direct Energy
Rhythm
Renewable Energy Deep Dive
Direct Energy
Rhythm
Full Plan Tables
Which Provider Fits You Better?
Looking for the Lowest Rate?
Better fit: Rhythm
Rhythm has the lower advertised rate at 6.8c/kWh (1,000 kWh usage), compared to 14.4c/kWh.
Want a Long-Term Price Lock?
Better fit: Rhythm
Rhythm has the better option for locking in a rate on a 24-month or longer contract.
Going Green?
Better fit: Rhythm
Rhythm offers more 100% renewable plans (58 vs 0).
Need Flexibility?
Better fit: Rhythm
Rhythm uses a per-month cancellation structure, so your fee decreases over time - making it easier to switch later.
These rates are based on 1,000 kWh average usage. Your actual savings depend on YOUR usage pattern.
WattTrim analyzes your real Smart Meter data to find the plan that saves you the most - across all providers, not just these two.
Always Free
Trim My BillFrequently Asked Questions
Is Direct Energy cheaper than Rhythm?
Based on current plan data, Rhythm has the lower advertised rate, offering plans starting at 6.8c/kWh compared to 14.4c/kWh from the other provider at 1,000 kWh of usage. Your actual cost depends on your usage pattern and the specific plan you choose.
Does Direct Energy offer renewable energy plans compared to Rhythm?
Direct Energy offers 0 plans (0% of its lineup) at 100% renewable energy, while Rhythm offers 58 plans (97% of its lineup).
What are the cancellation fees for Direct Energy vs Rhythm?
Direct Energy charges $150 - $395 (mixed fee types) on its tracked plans, while Rhythm charges $20 - $480 (mixed fee types) on its tracked plans. Always review the Electricity Facts Label (EFL) for the exact fee structure before enrolling.
Which provider has more plan options in Texas, Direct Energy or Rhythm?
Rhythm currently offers more plan options across the Texas TDU areas we track, with 60 plans compared to 43.
Can I switch from Direct Energy to Rhythm?
Yes. Texas is a deregulated electricity market, so you can switch retail electric providers at any time. If you are still under contract with your current provider, check for an early termination fee before switching. New service with either provider typically starts within 1 to 5 business days of enrollment.